From Lab to Launch-Bridging the Gap Between Science and Entrepreneurship
Today I was invited to attend the event From Lab to Launch: Bridging the Gap Between Science and Entrepreneurship.

Event Highlights
The event began with a presentation from Brugge Inc., introducing the support they offer to spin-offs.
Following that, Dr. ir Rudi Cuyvers, Head of Spin-off & Innovation from KU Leuven Research & Development, gave an insightful talk about the assistance available from KU Leuven.
He also provided a brief overview of the start-up process and emphasized the key points important for building a successful company.

We were then inspired by two keynote presentations:
- CoMoveIT: A KU Leuven spin-off, born exactly from our lab.
- Nozzle: A company from Vivas designing 3D-printed customized chairs.
It was exciting to see how research ideas evolved into real-world products!
Project Presentations
After the keynotes, it was time for project presentations — three groups, including ours, shared their ideas.
The Q&A session was intense and overwhelming in the best way.
The audience asked many thought-provoking questions and even offered some valuable suggestions.
Notes on Entrepreneurship
When preparing for a go-to-market strategy and business plan, these elements are essential:
- Mission and Vision: Why do you exist? What future do you want to create?
- Products and Services: What are you offering?
- The Market, Customers, and Competitors: Who are you serving and competing with?
- Marketing Strategy: How will you reach your customers?
- Company Organization: Who is in your team, and how is it structured?
- Financial Plan and Required Funds: How will you fund your operations and growth?
- Exit Strategy: What is your long-term plan?
Key Questions from the Audience
Some of the questions we received included:
- What is the impact on other parts of the body if we change the shape of the insole?
- Are we “reinventing the wheel” — doing something that already exists without added value?
- What differentiates our insole from others already on the market?
- Have we considered the high costs of product testing and the need to first convince the medical field before addressing the general public?
Personal Reflections
One thing I noticed about myself:
I’m not yet very good at handling aggressive or provocative questions — especially when I feel the person asking is trying to challenge me rather than understand.
This is something I need to work on in the future.
I must focus on the question itself, not the tone or intention behind it.
And most importantly: stay confident in what I’m doing and always trust myself.

From Lab to Launch-Bridging the Gap Between Science and Entrepreneurship
https://emilypeng2017.github.io/2025/04/24/Thoughts-after-the-event-from-lab-to-launch/